Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

We all know what email marketing is supposed to do: That’s what the leadership team expects and what most email marketers are measured on. But if you want email to keep doing those things, someone ...

Define who you’re talking to (and why it matters). Create an irresistible lead magnet and optimize your signup experience. Launch a welcome series that converts Drive targeted traffic to fuel growth, ...

One of the most important jobs of a marketing manager is to curate an email database – and this is not an easy task. How can you be sure it’s up to date and that you are using it effectively? Most ...

The best way to grow an email list is organically. Here are six ways to achieve that, including having the proper automation tools, magnifying your offer and creating a special culture for subscribers ...

Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. In pursuit of this goal, email marketing can be a ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

When I started building JustReachOut almost a year ago I knew that my email list for my blog would be a big part of its success or failure. At the time I only had 90 email subscribers to my blog but I ...

Good email list management—the practice of organizing and culling your subscriber records—is fundamental to achieving strong and sustained results with your campaigns. List management encompasses a ...