Email marketing makes it easy to stay in touch with your customers and prospects. It’s an essential element of your digital marketing strategy right alongside your website and social media. In the ...

Small businesses have to watch their marketing budget more closely than big corporations. With so many marketing tools out there, it’s crucial to invest carefully in the marketing channel that will ...

Very early in my marketing career, I remember hearing something I thought was super weird: Email Marketing is still the most effective form of digital marketing. Even with SEO, SMM, PPC, Influencer, ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Email marketing continues to be one of the most effective channels for content promotion. As a digital marketing consultant, I believe that email marketing can help your content reach, engage and ...

There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts, such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when ...

AUSTIN, Texas, Nov. 11, 2020 (GLOBE NEWSWIRE) -- OPTIZMO Technologies, the industry leader in email and SMS suppression list management, announces the release of a new email marketing guide, written ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

The first installment of this email marketing walkthrough covered dividing your email master list into targeted subgroups. This week you can sit back, relax, and learn how to increase the open rates ...