Opinions expressed by Entrepreneur contributors are their own. With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

A well-executed email marketing strategy can see your hotel or hospitality business reap serious rewards. After all, email marketing return on investment is climbing, with a possible 4400% ROI up for ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’ve been in business for any length of time, you ...

Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here’s how to prevent that – and build a stronger relationship with your prospects. A good place ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...

In the past two years, email marketing has skyrocketed. Opens, clicks, and conversions are up, while unsubscribes are down 50%, according to Oracle. If you have an email list, that's great news. The ...