Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

When conflicts arise, whether with a client or a business partner, destructive communication techniques escalate minor issues into major problems. Constructive communication helps you resolve ...

Nicole, a C-suite leader I was coaching in New York City, called me up one late afternoon in frustration and despair. She said, “Andriana, I have been having a rough day, and my team will not listen ...

Brand communication is a promise a company makes to the consumer. To make sure that the right message gets across, organizations need to be able to pinpoint the most critical elements to their brand's ...

Effective communication is a connection between people that allows for the exchange of thoughts, feelings, and ideas, and leads to mutual understanding. This exchange is evidenced when a speaker sends ...