Wendy’s is clarifying what the company’s CEO meant in a recent call with analysts when he said the fast-food chain plans to roll out “dynamic pricing.” In mid-February, Kirk Tanner, the new CEO and ...

Customers at one of the United States' largest fast food chains may soon find themselves in the middle of a new burger-based experiment. Starting in 2025, Wendy's will begin testing out a system known ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Consumer Reports researchers created multiple Instacart accounts and shopped simultaneously for the same items from the same ...

Traditionally, menu prices in quick-service restaurants have remained static, adjusted periodically, or at most changed through day-part pricing. Partially, this has been driven by static physical ...

In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

For decades, travelers whispered about the magic of same‑day flights, while snagging deeply discounted tickets at the airport ...

A new airline-style demand pricing model recently adopted by Disneyland Paris that rewards visitors who book early and punishes those who wait too long to buy tickets may soon be coming to Disneyland ...