State parks in California are implementing a dynamic pricing model, a strategy already being employed by various theme parks and attractions. This approach adjusts fees based on demand, aiming to ...

FIFA is planning to sell general sale tickets for the men’s World Cup in 2026 under a dynamic pricing model, a system whereby prices fluctuate based on demand. So far, the only ticket packages ...

In my previous article, From static to strategic: The shift to dynamic pricing models, I outlined why traditional fixed-price approaches are no longer sufficient in today’s volatile supply chain ...

Disneyland Paris recently adopted a demand pricing model that rewards visitors who book early and punishes those who wait too long to buy tickets for the European theme park that often serves as a ...

In today’s unpredictable market, cost savings are no longer the only or even the primary goal of procurement. Instead, long-term value creation, supply continuity, and risk mitigation are what set ...