Economic forces aside, though, your neighborhood supermarket could be employing a strategy called dynamic pricing that ...

Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Consumer Reports researchers created multiple Instacart accounts and shopped simultaneously for the same items from the same ...

Dynamic pricing has already reshaped how we book airline tickets and hotel rooms. Now, as digital price tags appear on supermarket shelves, some experts are asking whether grocery prices could ever fo ...

From big-box and grocery stores to airlines, “dynamic pricing” — where prices fluctuate in real-time based on supply and demand — is poised to become a larger part of the American shopping experience.

Those who try to mess with fast food should be prepared to face Americans’ wrath. Wendy’s faced an outcry earlier this year after CEO Kirk Tanner told investors that the chain would start testing out ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

The company said in a blog post that retailers will no longer be given access to its Eversight technology, which allowed them to use AI algorithms to experiment with dynamic product prices. The ...

With dynamic pricing, prices increase or decrease in real time. What drives dynamic pricing? Factors include demand, market conditions and competition. Dynamic pricing can be especially useful in ...