Internet advertising company DoubleClick has introduced an improved ad management technology for publishers and marketers. Dart 5 builds on New York-based DoubleClick's ad-serving technology Dart, ...
Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their ...
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...
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