A study in 2012 found that out of 1,671 prime-time commercials, only 1.7 percent portrayed people with a disability. Since then, popular brands like Nike, ASOS, Tommy Hilfiger, Microsoft, American ...
Just 1% of television advertising includes people with disabilities, new research indicates, even though this demographic accounts for more than a quarter of the population. Nielsen, the company best ...
TikTok has been buzzing with the trends of baby and kid videos. Usually, in these short clips, the kids are seen engaging in unique activities that leave one amazed. Recently, there was an adorable ...
NEW YORK (AP) — It’s not easy to find models with disabilities in ads for the fashion and beauty industry — unless you look in the Nordstrom catalog. The company has been using models with ...
Though success levels and prioritization may vary, nobody would ever argue that executing an effective corporate disability inclusion strategy isn’t a desirable outcome for most serious-minded medium ...
Nearly 48% of Indian consumers want more inclusive representation in advertising, well above global averages, highlighting a ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 4 hours 3 min ago 4 hours 3 min ago By Asa Hiken - 4 hours 16 min ago 4 hours 34 min ago By Jon Springer - 8 hours ...
Consumers are asking brands to include more diverse and inclusive representations that reflect society. Companies that do not make changes to their representation in ads risk losing customer support.
TikTok has been buzzing with the trends of baby and kid videos. Usually, in these short clips, the kids are seen engaging in unique activities that leave one amazed. Recently, there was an adorable ...
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