While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

Upgrades to technology doesn’t always have to mean a full digital transformation, sometimes modernization can get your marketing efforts where they need to be. Consumer preferences seem to be changing ...

The proliferation of martech has created multiple CX challenges with pieces of the customer journey living in different tools, apps and departments. A quick glance at the 2019 edition of Scott Brinker ...

While many tech companies are entering the marketing cloud business, Teradata is saying sayonara. Although it acquired Dutch data management platform FLXOne in October and shortly after rolled out an ...

Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing ...

With almost 2,000 tools to choose from at last count, building a marketing technology stack is a daunting task. Barb Mosher Zinck has some field-tested tips to help you on your way. The number of ...

(MENAFN- EIN Presswire) Platform enhancements aim to streamline campaign execution, boost transparency, and empower agency growth. Everything from SEO content to link building to PPC campaigns can now ...

While Google has gotten really good at display – more than $4 billion in display ad revenue good – how about the rest of Google’s digital marketing stack? Like enterprise platform players Oracle, IBM, ...

TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--Similarweb today announced that it has been recognized as a leader in the Modern Marketing Data Stack 2025: How Leading ...