Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

What is a descriptive name? a name, company trademark, or logo that vividly describes what a company does or the product and services a company renders to people. A descriptive name is common among ...

Known as the father of descriptive geometry, Gaspard Monge (1746–1818) was born in Beaune, Burgundy in France. Attending college at an early age, Monge showed mathematical talent early on. He drew a ...

When you know the difference between descriptive and behavioral marketing, you can decide on the best marketing approach for your business and use it to get new customers. Descriptive strategies apply ...