“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...

Spending on Internet of Things (IoT) projects is expected to triple over the next few years, to more than $450 billion globally, as the technology matures and use cases emerge. As organizations embark ...

The role of the data analyst has evolved. At one point the data analyst’s job was pretty straightforward: Give the business data. From there, data analysts were told to present the findings in a ...

Having worked in various finance leadership roles in the technology industry both in Fortune 500 companies and in startups for almost a decade, there are few things I appreciate more than the value of ...

According to Kaspersky, third-party incidents were the most costly enterprise data breaches in 2021, and with good reason. In third-party breaches, attackers gain access to sensitive enterprise data ...

Much of the earliest Big Data activity was in Silicon Valley firms with online products and services—Google Inc eBay Inc. Yahoo Inc. Facebook Inc., LinkedIn Inc., and the other usual suspects—and ...

If you think your computers and protected health information are being properly destroyed because you've hired a specialized company to do the job, well, think again. See Also: Going Beyond the ...

BD recently published two papers on specific data discoveries during COVID-19, and Kalvin Yu, MD, FIDSA, senior medical director with BD, discusses some of the key takeaways from that research. If a ...