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Rees Gargi, CMO at the explainer video company What a Story, led the creative direction. He envisioned showcasing how businesses can solve everyday software challenges through engaging narrative and ...

Intense competition and consumers’ growing awareness of promotion have made a modern marketer’s job challenging. Content that could have worked wonders until recently may now fail to attract attention ...

Opinions expressed by Entrepreneur contributors are their own. According to Clutch, 64% of small businesses have a digital footprint on the web, and each is trying to win as many customers as possible ...

Opinions expressed by Entrepreneur contributors are their own. Explainer videos are one of the most potent tools that startups can use to secure seed funding. What? Yes. Explainer videos have emerged ...

Many B2B brands have jumped into marketing strategies often used by consumer brands, including blogs, whitepapers, and LinkedIn thought leadership. But one undervalued medium still hasn't become a ...