Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

In a tough global economy, sloppy decision making and "going with your gut" can get you punished--swiftly. That's why leading companies are increasingly turning to a new management discipline called ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.

A heatmap is a graphical representation of data using colors that represent different values. It's often used to demonstrate user behavior on a particular web page.

You may find the word "data" in the term "data journalism" redundant. After all, newsmaking of any kind, even the tacky, propaganda-driven type, has always relied heavily on data. Earlier, on-set ...

Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...