Customer centricity and CRM (customer relationship management), though complex, can be understood using a simple analogy. As I noted in July’s column, customer centricity is like the one-to-one ...
Editor’s note: Tom Goodwin is senior vice president of strategy and innovation at Havas Media. Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results