Viki Zabala, Chief Growth & Strategy Officer at First Insight, brings more than 22 years of leadership across high-growth SaaS, AI, and technology companies, operating at the intersection of strategy, ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

A customer-centric AI strategy has become more than a technological asset — it's a pivotal component of business success. As we witness the digital transformation of commerce — a statement that is ...

Forbes contributors publish independent expert analyses and insights. I write about leadership and performance management. In today’s hyper-competitive digital landscape, noise is the one constant.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Every company claims to put customers first. It is a phrase that shows up in mission statements, marketing materials, and corporate speeches. Yet, if customer-centric sales strategies were truly in ...

AI and the CXO are reshaping customer experience as leaders build adaptive systems that respond in real time to customer needs and expectations.

In today’s competitive market, one should realise that the key to thriving in the landscape of D2C business lies within the treasure trove of customer data. One-size-fits-all marketing is a thing of ...

To help organizations move beyond outdated feedback tools, CallMiner has rolled out Outreach, an AI-based feedback platform. Rather than relying solely on traditional surveys, Outreach combines ...

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Following a successful launch to Chase Payment Solutions clients, the ...

Strategy is the only Analytics & Business Intelligence Platforms vendor to receive this distinction for four years in a row based on ratings from professional product users. Strategy Inc., formerly ...