You have to take action to make customer feedback meaningful, and it starts with closed-loop follow-up. As practitioners, we are getting much better at making customer feedback operational. But as we ...

Responding to customer feedback is critical for an effective voice-of-the-customer (VoC) program, yet far too few companies have a systematic way of doing so, according to Forrester Research. Only 61 ...

Metrics miss why. Behavioral data tracks what happened, but it rarely explains why customers act or leave. Feedback loops fill in those gaps. Ask, act, announce. Closing the loop requires three steps.

Closing the loop on customer feedback is fundamental: if a customer gives feedback about an unresolved issue — especially if you proactively asked for it — you should follow up. It seems like a ...

Company Emerges From Stealth with Transformative AI-Powered Platform that Modernizes How B2B SaaS Companies Collect and Act on Customer Feedback "Since implementing BackEngine, we've significantly ...

Customer feedback is one of the quickest and most efficient ways to improve your business. After all, who would know better than your customers what you do well and what could use improvement? The ...