Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is customer engagement? A Google search will provide ...

For marketers, 2023 is shaping up to be laser-focused on digital channels. Across the board, marketers are planning to increase their budgets on technology tools to remove barriers and get closer to ...

Cross-channel and personalised communication used to be ‘nice-to-haves,’ but are now an essential part of customer engagement marketing strategies. The landscape is set to become even more complex in ...

Recent research we commissioned with the Customer Contact Association (CCA)* has found that over two thirds of businesses are making a concerted effort to show consumers they are listening and acting ...

I recently attended a meeting of the Heartland Mobile Council, a local Chicago networking group aligned with helping establish Chicago and, more generally, the Midwest, as a basis for companies making ...

Enterprise marketer impact. B2C marketing teams gain faster campaign execution and improved customer engagement globally. MoEngage announced a $100 million investment from Goldman Sachs Alternatives ...

While managing customer engagement avtivities can be a challenging, fulfilling — and even fun — endeavor for marketing professionals, many may be wondering how such activities (and ideally successes) ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...