Cross-device identity matching is the way marketers map pseudonymous identifiers both intra-device as well as across multiple devices to the same consumer to improve personalization and measurement.

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The latest version of Google Play Services includes code strings hinting at a new feature to sync Do Not Disturb mode across Android devices.

An industry watchdog is warning ad companies that it will begin enforcing a self-regulatory privacy code for cross-device tracking. The code, unveiled in November of 2015, requires ad networks, ...

Surprise new tracking goes live. Republished on February 20th with new report into the multi-billion dollar data harvesting industry and its staggering growth, all fueled by unlimited user tracking.

Forbes contributors publish independent expert analyses and insights. Zak Doffman writes about security, surveillance and privacy. Republished on December 21 with Google’s proposals to change search ...