Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Crest Pro-Health Enamel Shield toothpaste costs $4.49 for a six-ounce tube at CVS, Walgreens, Target and Wal-Mart. MCT photo Product: Crest Pro-Health Enamel Shield toothpaste, $4.49 for a six-ounce ...

A few weeks ago I was out of toothpaste and decided to try Crest Pro-Health toothpaste, because I had a Costco coupon, and I was completely out of toothpaste. I had squeezed everything I could squeeze ...

I love free samples of toothpaste, not only do you get to sample it to see if you'll like it but these mini-sized tubes are great for travel!

Procter & Gamble wants to return its Crest brand to the No. 1 spot in the toothpaste market, and is going to spend $100 million in marketing to achieve its goal. The company plans to launch a ...

P&G is unleashing a $100 million blitz to support an oral-care product designed to leapfrog rival Colgate Total's performance and return Crest to toothpaste leadership for the first time in nearly a ...

A general guideline for consumers is to look for the American Dental Association's ADA Seal of Acceptance, which began in 1931 and evaluates whether products are actually effective and safe. Every ...