Crest Pro-Health Enamel Shield toothpaste costs $4.49 for a six-ounce tube at CVS, Walgreens, Target and Wal-Mart. MCT photo Product: Crest Pro-Health Enamel Shield toothpaste, $4.49 for a six-ounce ...

That's the claim that was brought to KREM 2 reporter Rob Harris's attention, so he turned to local dentist Dr. Stephen Griffith with Grand Corner Dental to verify. Dr. Griffith said yes, some ...

A few weeks ago I was out of toothpaste and decided to try Crest Pro-Health toothpaste, because I had a Costco coupon, and I was completely out of toothpaste. I had squeezed everything I could squeeze ...

Procter & Gamble wants to return its Crest brand to the No. 1 spot in the toothpaste market, and is going to spend $100 million in marketing to achieve its goal. The company plans to launch a ...