Dynamic ad-serving company Clinch said it is rolling out advanced creative attribution reporting for connected TV ad campaigns. The new capability enables advertisers to link ad exposure to consumer ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers ...

Creative industries account for 16.3% of total employment in Los Angeles County and 15.4% of total employment statewide, according to the 2020 Otis Report on the Creative Economy. The report, released ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Dubai Culture and Arts Authority (Dubai Culture) has launched the ‘Creative Dubai: Navigating Tomorrow’s Creative Landscape’ report developed in ...

Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals that drive installs and long-term retention. SAN FRANCISCO, ...