This is where being creative in digital marketing really comes into play. We’re going to look at how to build a brand that ...

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What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

Ad agencies exist to seize opportunities for brands across the customer journey, online and off. Creating unique, integrated brand programs that can engage effectively in a wide range of forms and ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. For anyone who may be in charge of email marketing, digital ...

To drive better engagement and action with its audiences, Vodafone partnered with GumGum and the GumGum programmatic platform. The relationship, which began in 2020, has pushed Vodafone to the ...

UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media, digital display, search advertising, etc., in order to optimize media buys based on a ...

The approaching end of third-party cookies is top-of-mind for marketers, many of whom are wondering how they can pivot toward getting more first-party data. How brands will make the most of that first ...

Nickisha Matthews, chief executive officer of 904 Business Solutions, the Florida-based executive consultancy, has announced the successful opening of her new creative digital marketing agency, ...

Investment follows Unico Graphix’s transition into a broader creative and digital studio, with an expanded leadership team ...