Today, we reveal the penultimate sections of the World Creative Rankings, by unveiling the list of the top art directors and copywriters in the world, by award wins. Reflecting his agency’s strong ...

In addition to brand strategy services and conversion copywriting, KPCopy also provides a range of other marketing solutions. These include social media management, content marketing, and search ...

Does AI pose a threat to copywriters? No, says Georgie Everitt: not if we remember that words hit differently when they come from humans. Copywriters should understand that AI is a helpful, and ...

Given the recent rapid increase in the use of artificial intelligence technology in content creation, it is only natural for talented rookie copywriters today to feel nervous about AI rendering their ...

Leading Chinese marketing agency group BlueFocus surprised the market on Thursday, announcing it will “fully and indefinitely” end the outsourcing of creative design, copywriting, planning and ...

Poor web content is the silent killer of online sales leads and revenue generation—silent because the companies publishing poor content do not realize it is substandard. So the very first order of ...

Clients and agencies alikeappreciate the role that effective advertising executions can play in multiplying the impact of expensive media dollars in an increasingly cluttered world of television ...

The ad industry has long paired two creatives in the roles of art director and copywriter, but how do the positions divide up in the modern industry? What’s the difference between a copywriter and an ...

A new book by copywriter and lecturer Andrew Boulton offers a series of tips on how to think like a copywriter, and as a result, write better copy. We extract the book here Copywriting can at times ...