As the sun sets on 2025, we look back on the EBU’s AI Creative Case Studies series, which we produced as a window onto how media are adopting, exploring and pushing the boundaries of artificial ...

As a subtext, new AR (augmented reality), VR, Virtual Reality, data and machine learning capabilities are real and there’s never been a more important time to be a creative, not only to reinforce our ...

While Google used to abstain from using AI-generated content, new advancements in AI tools have been too compelling for the tech giant to ignore.

Arishi is a collaborative and consultative brand who aim to help their customers reach the right solution for their technology needs. Their history has seen them work with many organisations, agencies ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Case studies serve as an excellent resource for devising innovative sales strategies, and providing insights into successful maneuvers and problem-solving techniques. Innovation Inspired by Proven ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

The Case of São Paulo, Brazil: Optimizing Wastewater treatment plants in the metropolitan area of Sao Paulo This case study focuses on the experience of São Paulo, Brazil and SABESP (Companhia de ...

One of the themes common to conferences around the city during Advertising Week was risk--marketers and advertisers agreed that they need to take more. And whether the panels and discussions on ...