In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

A sales funnel is a strategy used by many entrepreneurs to make prospects become customers. These prospects will go through a process that resembles a funnel. They will enter as a cold lead, and as ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Opinions expressed by Entrepreneur contributors are their own. When Tinder first entered the scene, it needed to find a way to stand out in a sea of online dating options. So, it did what any good ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...

Here are ideas for how to implement PR tactics into each stage of the sales funnel — top, middle and bottom. Make sure your company has active social media accounts that correspond to where your ideal ...

1. Get clear on the goals of the funnel. Anyone can create a series of emails to send out to your client base, but creating a targeted funnel that will address their pain points and get the intended ...

Content marketing is a tool that should be used to smooth every stage and touch point of the customer journey. Sales enablement content is ultimately designed to help sales move leads down the sales ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...