Selling an idea to your organization works best when you have internal fans. When people admire your idea, it confirms it’s a good one. These people can contribute time and expertise, and can recruit ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Glo Gordon Building a ...

Turning leads into fans isn’t complicated. It requires setting the right expectations from the beginning and then exceeding them. Move the finish line away from just getting a sale and wow your ...

Opinions expressed by Entrepreneur contributors are their own. What if the real reason you feel stuck in business isn’t your offer, your ads or your strategy — but the fact that you don’t yet have a ...

BOSTON, Aug 13 (Reuters) - If someone truly "enrolls" in the idea you are trying to sell, especially by keying off your own enthusiam they will spread the word far and wide, says Harvard Business ...

One of the most quoted pieces of jargon I remember from back in my restaurant management days is “create raving fans.” I carry this quote with me today as a social media consultant to remind me of how ...