Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

Forbes contributors publish independent expert analyses and insights. Barber et al. just published a fundamentally flawed study on diabetes medicines in JAMA Network Open (JNO). This study wrongly ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

CVS plans to launch a cost-based drug pricing method for its retail pharmacies to bolster flatlining growth, executives announced during the company’s investor day on Tuesday. It’s a significant ...

Case in point: The U.S. Securities and Exchange Commission (SEC) is operated as an independent federal agency, and its annual costs are paid for using transaction-based fees called Section 31 fees.

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

AI is transforming more than just how software works. It’s changing how it should be priced. The traditional SaaS playbook—charge by seat, bundle features, sign annual contracts—was built for a ...

The changing landscape of drug pricing policy in the U.S. has implications for the global pace and direction of innovation. Drug policy changes are being influenced by perceptions of the value of ...

If you work in SaaS, you’ve likely already been part of a conversation at your company about how your customers can benefit with increased value from your products infused with generative AI, large ...