Before corporations, entertainment companies, sports franchises, and political parties acquired “brand narratives,” the notion of branding was a subset of a practice called “corporate identity.” CI, ...

A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

Emami has announced the launch of its new & refreshed corporate brand identity, marking the completion of 50 years. The new corporate brand identity honours Emami’s rich legacy deeply committed to the ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

Emami has introduced a refreshed corporate brand identity that reflects both its legacy and its evolving business direction. The new identity retains visual elements from the original design to signal ...