Topics API ad personalization, which replaces Google's earlier FLoC proposal for Chrome, promises to occur on your device, without involvement from Google or third-party servers. Google’s latest stab ...

Google has begun a major project that will reshape advertising on the internet. As promised, Google has started disabling third-party cookies for 1% of Chrome users, which is about 30 million people.

Google postpones Chrome's third-party cookie deprecation to 2025 amid challenges, giving websites more transition time. Google again delays its plan to remove third-party cookies from Chrome. The ...

The cookie encryption system that Google introduced to the Chrome browser a few months ago can easily be bypassed, experts have warned. In fact, a security researcher has recently published a new tool ...

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. Google's years-long effort to help users migrate ...

Google shared details on a recently introduced Chrome feature that changes how cookies are requested, with early tests showing increased performance across all platforms. In the past, single-process ...

The company has always held that restricting cookies too much would only lead websites to use more surreptitious means of tracking people. However, Google has relented and says that Chrome will block ...

Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox alternatives. Google unexpectedly decided ...