Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

Microsoft, in the wake of an Apple Computer ad campaign to woo Windows users, briefly ran a similar ad of its own. An ad, titled "Confessions of a Mac to PC convert," was posted to Microsoft's Web ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

A new report in Google AdWords will show advertisers roughly how long it takes users to convert after clicking on an ad. Not every ad click leads to an immediate conversion, but that doesn’t mean it ...

Google announced significant upgrades to Gmail, Google Workspace, Google Docs, and even Google Vids during the annual Google I/O Developers Conference on Tuesday. One of the biggest highlights was the ...

Facebook's already offering retailers ways to convert ad views into sales online, but now it has a way to see if those views generate in-store traffic. To gauge how effective a retailer's ads are in ...