Triggers — those moments that prompt business-to-business (B2B) marketers to choose a new ad-tech provider or piece of software — can occur at any point in time prompted by internal or external ...

Creating, Personalizing, and Monetizing Content at Scale in a Modern B2B Marketing Model If data is the oxygen that runs the modern commercial engine, content represents the gasoline required for ...

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you’re a beginner or a seasoned professional, this guide is a must-read for ...

On January 23, 2024, Human Rights Watch, Social Media Exchange (SMEX), INSM Foundation for Digital Rights, Helem, and Damj Association, launched the “Secure Our Socials” campaign engaging Meta ...

TV audiences are rallying around CTV, and advertisers are following suit . But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience ...

Proximic by Comscore, a division of Comscore and a provider of audience and content targeting solutions for programmatic activation, has released its inaugural State ...