When people talk about high-priority SEO activities, they usually point to crucial areas like keyword research, content planning, and link-building. Website architecture is rarely top of the list. But ...

This week’s Ask an SEO question comes from Julie, who asks: “For the content clusters, is it helpful to have them grouped under a topic URL? For example, if you are talking about resources for ...

While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however, is often overlooked. A ...