When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. Once upon a time, we had to put up with having limited ...

Consumer payment methods are undergoing rapid transformation, shaped by technological innovations, regulatory reforms and shifts in consumer behaviour. Contemporary research indicates a marked ...

Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...

Consumer searches for supplement legitimacy increased 26% year-over-year as transparency becomes central purchasing criterion ...