Consumer behavior continues to change, and traditional market research (which usually relies on broad insights and outdated extrapolations) struggles to keep up. Joseph Rutakangwa, co-founder and CEO ...
The 2025 holiday season is already shaping up to be like no other. Inflation, tariffs and rising political tensions are all weighing heavily on consumer confidence. Retailers are questioning whether ...
The consumer packaged goods (CPG) industry is characterized by rapid market changes, evolving consumer preferences and the need for operational efficiency. Reaching billions of consumers with ...
NIQ’s AI-powered solution provides its catalogue of 27,000+ product attributes across 25 new countries CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ), the leader in consumer intelligence, today announced ...
Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...
Empowering Canadian brands and retailers with the industry’s most comprehensive product attribution solution to meet evolving consumer demands TORONTO--(BUSINESS WIRE)-- NielsenIQ (NYSE: NIQ), a ...
Meet Datassential One, the Most Comprehensive Intelligence Platform for the Food & Beverage Industry
"Datassential One is our boldest step forward — bringing every insight, signal, and solution under one roof," Datassential CEO Jim Emling said. "It's not just a better way to work; it's a smarter way ...
Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...
As the Consumer Electronics Show (CES) approaches, the spotlight shines brightly on the role of artificial intelligence (AI) in shaping the future of technology. This year, industry expert Pascal ...
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