What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

I’m sure you all agree that all decisions are not the same, with some being strategic for your future, and others required due to daily operational crises. For some, data collection and analysis is ...

Decisions-by-committee are inherently problematic. They are often dominated by the loudest voice in the room, resulting in unclear authority and prolonged debates that delay resolutions. And worst of ...

Choose a path and move forward. Source: Courtesy of RE Watson Whether at home or in the workplace, the choices we make range from snap decisions to thoughtful, strategic ones. Styles include trusting ...

Scaling a business hinges on streamlined decision-making. Leaders must be agile, making accurate and timely decisions to ensure success. Streamlined decision-making enhances business agility, enabling ...

Effective decision making to avoid failures and maximize success is your key role as a leader: that’s why “decision makers” is synonymous with leaders. Yet how can you ensure that your decision making ...

When a consumer hears about a food recall, they’re only seeing the final step in a long and complex process. Before that notice ever reaches the public, ...