Have you ever worked in an environment that made you crazy? Unhappy? Unappreciated? Undervalued? Confused? How productive were you in that environment? It’s likely you didn’t produce your best work.

In today’s lightning-fast digital landscape, where attention spans rival that of squirrels and competition is more intense than a reality show finale, successful marketing isn’t just about the ...

Vivek Suchanti, chairman, Concept Communication, believes even if clients have adopted AI, they prefer agencies for new and effective tech solutions. The collaboration between advertising and ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...