The financial landscape of collegiate athletics is undergoing a massive shift as legal settlements and revenue-sharing models ...

College sports have become a very lucrative business in recent years. With the introduction of NIL at the Division I level, ...

The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

The professionalization of college sports is reaching a whole new level. The University of Utah is on the cusp of striking the first industry partnership with a private equity firm, reports Ross ...

Chip and Joanna Gaines made a large donation to the Baylor University baseball program. Celebrities and star athletes have contributed to NIL funds at their alma maters. Billionaire Mark Cuban made ...

The company would focus on increasing revenues through things like ticketing, hospitality and licensing. Chris Gardner / Getty Images By Matt Baker, Justin Williams and Stewart Mandel Utah took ...

The Wisconsin Badgers brand remains strong, even as their success has come from the less popular sports while the football team struggles. CNBC released new financial valuations of all of the top ...

While success pays in the valuation of college athletic programs, short term success doesn't always pay. Neither Miami nor its apparent CFP title game foe India ...