Everyone wants a brighter, whiter smile, right? As a society, we’re constantly bombarded with images of celebrities, models and politicians with perfect, photo-ready teeth, which in turn makes us want ...

Have you ever wished you had a magic eraser that could just scrub off the yellow tint on your teeth? It’s like the whitening effect on Photoshop but in real life! Well, now you can — thanks to the ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

Perfect is leveraging its artificial intelligence and augmented reality beauty and fashion tech in a partnership with Colgate. The companies have joined forces to offer a specialized tooth whitening ...

The new tooth-whitening algorithm allows shoppers to simulate the results of Colgate’s Optic White Overnight Teeth Whitening Pen in seconds. NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading ...

COPENHAGEN, Denmark & NEW YORK--(BUSINESS WIRE)--Colgate-Palmolive Company and 3Shape are partnering to introduce the Colgate Illuminator, an exclusive, tailored-to-patient teeth whitening tool, to ...

Have you ever seen a photo of yourself, checked your smile, and thought, "I could use some teeth whitening"? Well, a lot of us have been there. The good news is that you can give your smile a little ...