Everyone wants a brighter, whiter smile, right? As a society, we’re constantly bombarded with images of celebrities, models and politicians with perfect, photo-ready teeth, which in turn makes us want ...

A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

Introducing The Colgate® Optic White® ComfortFit LED Teeth Whitening Kit which Removes 10 Years of Stains in Just 3 Days and was designed for maximum comfort and the Colgate® Optic White® Express ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

Luckily, I’m happy to report that the reviews are true — it really did brighten my smile overnight. It’s not perfect, but it works, and it works fast. Here’s what plenty of other reviewers and I like ...

The new tooth-whitening algorithm allows shoppers to simulate the results of Colgate’s Optic White Overnight Teeth Whitening Pen in seconds. NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. When you’re getting your photo snapped, are you ...

NEW YORK, Aug. 10, 2020 /PRNewswire/ -- Colgate® Optic White®, a leader in teeth whitening innovation, launched its new Colgate® Optic White® Overnight Teeth Whitening Pen designed to brighten your ...

While professional whitening treatments will always be the strongest (and quickest) option, these at-home kits gradually break down staining with minimal irritation.

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