Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Marguerita is a Certified Financial Planner ...

You finally get traction. Customers sign up, revenue starts trickling in, and for the first time, the business feels real.

You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...