Last year, digital measurement and analytics platform DoubleVerify (DV) generated industry headlines when it reported that one in four top connected TV (CTV) environments continue to play content and ...
“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...
For decades, television advertising followed a predictable rhythm: appointment viewing, broad demographics, and a largely passive audience. That model is now firmly in the rear-view mirror. As ...
StackAdapt, the multi-channel programmatic advertising platform, announced new advancements in its connected TV (CTV) capabilities, strengthening its CTV offering to provide greater transparency, ...
Johnny O'Neill, VP customer success at VideoElephant, gathers his thoughts on what the Digital Place Based Advertising Association's Video Everywhere Summit revealed about the CTV and OOH landscapes, ...
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