Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

In my last column, I discussed how organizations are realizing the value of using CRM data across the enterprise. I gave a few examples of some interesting use cases, but many of you asked for a ...

We came across a bullish thesis on Salesforce, Inc. on LongYield’s Substack. In this article, we will summarize the bulls’ ...

In a world where customer acquisition costs are soaring and customer retention — particularly retaining profitable ones — is getting harder for every enterprise, “knowing your customer” is not just a ...

Customer Relationship Management has been at the heart of many startups. But the model isn’t driving revenue; it’s driving ...

The next big thing for CRM innovation is an infusion of artificial intelligence to make it a customer personal assistant tool that makes difficult tasks more manageable for customer service agents to ...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

By combining claims, EHR and demographic data, machine learning models can anticipate when a member is likely to experience a ...

QuickBooks - By centralizing customer data, enabling intelligent lead tracking, personalizing engagement, and automating workflows, it delivers a comprehensive solution for modern businesses. The ...

Customer Relationship Management systems, despite what all the vendors will advertise, are nothing more than databases. And the best CRM systems I know of at my clients have the most accurate, ...