In today’s economic climate, every marketing dollar is under scrutiny. CMOs aren’t just required to build brands and grow ...

CMOs have among the shortest tenures in the C-suite. It’s not because most are bad at marketing. It’s because they struggle to connect marketing’s impact to the business outcomes that finance and ...

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

Yes I realize it's already February so perhaps the statute of limitations has worn off when it comes to looking back at the previous year but allow me to share with you some fascnating insights from ...

How many articles are there regarding the short lifespan of the CMO? Whether it’s Spencer Stuart or Ad Age or Forbes, multiple sources have written about the high mortality rate of CMOs. A couple of ...

For many CMOs, the agency contract is filed away the moment it’s signed – pulled out again only if there’s a dispute or the ...

Among the Canon Expo held in Shanghai in 2016, a 120 megapixel CMOS sensor exhibited by Canon for reference120 MXS"Canon has released a movie that summarizes technical specifications and shooting ...