Entrepreneurs rely on consistent lead generation to sustain their business. But without a marketing funnel, you don't have a blueprint for generating leads. A marketing funnel describes the ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Organic’s Steve Kerho believes that as the economy progresses towards recovery, it is important for marketers to take a step back and utilize upper funnel tactics to build their brand. In this article ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

Why should advisors be marketing to millennials? Because there are over 70 million American millennials, who make up about 30% of the entire population, that’s why. Also known as Gen Y, millennials ...

Getting your Trinity Audio player ready... There are more similarities between your search for work and the classic sales funnel than you might think. If you haven’t been in sales, think of the sales ...

The combination of the rising costs of AdWords — along with the unreliability of SEO — is pushing more and more marketers to move their e-commerce products into the realm of social media. While ...

When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will ...

According to author and financial adviser Dave Ramsey, a sales funnel will "build a loyal and continuously growing customer base." Using PowerPoint, you can visualize the process where the inexpensive ...