The final reason Roblox is everywhere: it's polarizing. The stock has more than doubled in 2025 and now trades at 19 times sales -- a multiple that assumes near-flawless execution. Yet Roblox remains unprofitable, with costs for infrastructure, developer payouts, and safety investments continuing to weigh on margins.

Though there are certain illegitimate ways of getting your hands on some Robux, these are all banned by the Roblox Terms of Use and Community Standards, and will most ...