LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be available to pre-order starting January 9 ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

They will be introduced in three Star Wars Lego sets launching on March 1. Read more at straitstimes.com. Read more at ...

A yellow LEGO duck had another LEGO block with a black body and transparent material attached to it. After shaking the duck 2 ...

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of interactive play.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED lights that brings sets to lif.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will bring three Star Wars sets to life.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...