Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. In the bustling marketplace, a brand's name often serves as the first ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...