A survey finds consumers distrust videos they think are AI-made, raising tough questions for brands rushing to use generative ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

“Most businesses are going to have keywords or targets within their campaigns that are focused on their own value ...

AI conversations are quietly redefining brand perception. Every exchange with a chatbot or virtual assistant shapes how consumers interpret a company's tone, empathy, and reliability. What once ...

Waiting expectations matter. Customers are more frustrated by unexpected delays than by long waits. Gaps break loyalty. When reality doesn’t match expectations, customers feel regret, complain or ...

Tony Ambroza is the Chief Growth Officer at RealTruck, an omni-channel industry leader in truck and off-road vehicle equipment. I never liked the phrase “perception is reality.” What I think people ...

FutureBrand study suggests looking to companies like Samsung and Microsft as templates for change. Top healthcare brands suffered a 10% decline in positive brand perception between 2022 and 2024, ...

China's real estate crisis is impacting the luxury fashion industry, and Burberry's market cap is down 70% in 18 months. An unclear strategy and a new CEO appointment are raising doubts about Burberry ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The beginning of a new year creates a natural pause for reflection. For C-suite executives, ...