Some strategies prove their effectiveness across diverse industries. This is true of the PESO Model which integrates paid, earned, shared and owned media to create powerful campaigns. Now, 10 years ...

PITTSBURGH — Infinity Concepts, a nationally recognized leader in faith-based brand strategy and integrated communications, today announced the acquisition of InChrist Communications, a respected ...

Combining these tools leverages respective strengths while overcoming potential weaknesses. For centuries, businesses have used different methods of communication to connect with potential customers.

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

On November 20, Meituan launched its World Cup campaign with a video starring Chinese A-list actress and the brand’s ambassador Yang Mi. The video, featuring Meituan’s new concept of 'Everything Comes ...

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...